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FREE DOWNLOAD the-ultimate-guide-to-social-media-for-small-businesses

Perfect for beginners to social media, this guide is packed full of straight-forward and effective advice and guidance, giving you all the essential social media know-how to equip you with the knowledge to confidently grow your social presence and make your mark on the online world. The guide is a FREE eBook for you and your business and covers;

  • An Introduction to Social Media
  • Social Media Strategy Checklist
  • Social Media Best Practices
  • An Introduction to Major Platforms – Facebook, Twitter, Blogging, Pinterest and many more.

Want to know exactly what the guide covers? Take a look at the contents…


Contents

Introduction

  • What is Social Media?
  • How is Social Media Being Used by Businesses?
  • Why Should You Join In?
  • The Ultimate Checklist for Your Social Media Marketing Plan
  • 24 Best Practices for Social Media Marketing Success
  • Important UK Internet Usage and Social Media Statistics

Blogging

  • What’s good about Blogging?
  • What’s not so good about Blogging?
  • Need to Know Facts, Stats and Tips about Blogging
  • Why You Need a Blog For Your Business
  • Blogging: What, and How Often?
  • How to Write an Effective Blog Post
  • 8 Quick Content Ideas for Blog Posts
  • 8 Point Checklist Before You Publish Your Blog Post
  • How to Build a Following and Amplify Your Impact
  • Tips for Success
  • Common Mistakes to Avoid
  • Measuring Success
  • Weekly Blogging Maintenance Checklist

Facebook

  • What’s good about Facebook?
  • What’s not so good about Facebook?
  • Which Businesses Should be on Facebook?
  • Need to Know Facts, Stats and Tips about Facebook
  • Why You Need Facebook for Your Business
  • Creating your Facebook Page and Getting to Grips with the Basic Lingo
  • Checklist for Developing a Clear and Effective Facebook Strategy
  • Posting on Your Wall: What, and How Often?
  • How to Create an Effective Facebook Post Checklist
  • Advertising Basics on Facebook
  • How to Build a Following and Amplify Your Impact
  • Tips for Success
  • Common Mistakes to Avoid
  • Measuring Success
  • Daily/Weekly Facebook Maintenance Checklist

Twitter

  • What’s good about Twitter?
  • What’s not so good about Twitter?
  • Which Businesses should be on Twitter?
  • Need to Know Facts, Stats and Tips about Twitter
  • Why You Need Twitter For Your Business
  • Creating a Twitter Account and Getting to Grips With the Basic Lingo
  • Questions to Help Form a Successful Twitter Marketing Strategy
  • Tweeting: What, and How Often?
  • How to Write An Effective Tweet
  • How to Build a Following and Amplify Your Impact
  • Tips for Success
  • Common Mistakes to Avoid
  • Measuring Success
  • Daily/Weekly Twitter Maintenance Checklist

LinkedIn for Personal Use

  • What’s good about LinkedIn?
  • What’s not so good about LinkedIn?
  • Who should be on LinkedIn?
  • Need to Know Facts, Stats and Tips about LinkedIn
  • Why You Need a LinkedIn Profile
  • How to Create an Effective LinkedIn Professional Profile
  • LinkedIn Professional Profile Checklist
  • Tips for Success
  • Common Mistakes to Avoid
  • Measuring Success
  • Daily/Weekly LinkedIn Maintenance Checklist

LinkedIn for Business Use

  • Why LinkedIn Company Pages
  • Need to Know Facts, Stats and Tips about LinkedIn Company Pages
  • Who Should Have a LinkedIn Company Page?
  • Setting up Your LinkedIn Company Page and Getting to Grips With the Basic Lingo
  • An Introduction to Paid Advertising on LinkedIn
  • Questions to Ask Before You Get Started Using LinkedIn for Business
  • How to Build a Branded LinkedIn Company Page That Gets You Noticed
  • Tips For Success
  • Measuring Success

 

YouTube

  • What’s good about YouTube?
  • What’s not so good about YouTube?
  • Should your Business have a YouTube Channel?
  • Need to Know Facts, Stats and Tips about YouTube
  • Why You Need YouTube for Your Business
  • Creating Your YouTube Account and Getting to Grips With the Basic Lingo
  • 6 Key Questions to Help Form a Successful YouTube Strategy
  • Uploading: What, and How Often?
  • How to Create a Branded YouTube Channel that gets you Noticed
  • How to Build a Following and Amplify Your Impact
  • Tips for Success
  • Common Mistakes to Avoid
  • Measuring Success

Pinterest

  • What’s good about Pinterest?
  • What’s not so good about Pinterest?
  • Which Businesses should be on Pinterest?
  • Need to Know Facts, Stats and Tips about Pinterest
  • Why You Need Pinterest for Your Business
  • Creating a Pinterest Account and Getting to Grips with the Basic Lingo
  • Creating a Pinterest Strategy for Your Business
  • What Should You be Pinning?
  • How to Build a Following and Amplify Your Impact
  • Tips for Success and Common Mistakes to Avoid
  • Measuring Success
  • Daily/Weekly Pinterest Maintenance Checklist

Other Useful Resources

  • Useful Social Media Links and Resources
  • Social Media Platform Monthly Clean Up and Refresh Checklist
  • 83 Engaging Ideas for Your Social Media Content
  • Useful Tools and Apps to Help You Market Smart

 


Testimonials

This is wonderful and I wish I had this when I started up in business. It is beautifully written and is very easy to read, with good structure in plain English, something too often lacking these days! You are very clever, not only to have thought if this but also to have executed it in such a relaxed manner. It tells me in very clear terms what I need to do and why.

Julie, A Nice Slice of Cake 


Get in touch to find out more. I’d love to hear from you!