Your Essential Social Media Management Daily Checklist ✔️

checklist

Maintaining a successful and effective social media presence requires a sustained daily routine of several laborious but important daily and weekly tasks.

From a weekly assessment of your Facebook posts performances to the daily task of responding to Twitter mentions and messages, it can become overwhelming to remember to carry out all the tasks needed, not to mention even just trying to find the time to do them all!

Having a realistic social media management checklist offers a helpful solution. By having a clear list of daily and weekly tasks, it ensures you never forget to do something critical and that your precious time is spent on the right tasks to help maintain a consistent, seamless and effective social media presence.

Check out the example checklist below and use it as guide, adding as you go along to create a tailored checklist for your business!

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FACEBOOK

DAILY

✔️Respond to all new messages, tags, likes, comments
✔️Engage with and contribute to any relevant Facebook groups
✔️ Post an update with original, relevant and interesting business content. Being aware of your insights that show you the best time to publish
✔️ Check relevant hashtags that present opportunities to interact
✔️ Go through newsfeed and get updated on news and insights. Add your thoughts and comments to any relevant discussions and aim to share at least 1 piece of relevant content.
WEEKLY

✔️Check Facebook insights to see how posts are performing and act on what your insights tell you
✔️Look to see if any new connections from other social media platforms have a Facebook page and if they do ‘like’ their business page and leave a visitor comment. This can be something as simple as ‘Hello from [insert business name] we are following each other on [insert social media platform], thought we could connect on here too!
✔️ Actively find and ‘like’ any relevant other businesses and industry influencers.
✔️ On a Sunday/ Monday, plan and schedule the upcoming weeks content

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TWITTER

DAILY

✔️Post several original tweets – sharing blog posts, tips, news etc. Aim for 5+ tweets a day
✔️ Show off your customer service skills and respond promptly to any interactions from people. This includes replying to messages, retweeting positive responses and thanking everyone that retweets or shares your content.
✔️Go through news feed and retweet, favourite, and mention any relevant news items. Aim to retweet 3 – 5+ items a day
✔️ Actively engage with targeted people, prospects and industry influencers. Retweet their content, comment on their blog posts etc.
✔️ Search for tweets/ monitor hashtags mentioning your business, products or services, local area and any other keywords that present opportunities for you to interact.
✔️ See who competitors and industry influencers are following and, if appropriate, follow those users too. Aim to follow 10+ users a day.
✔️ Take part in a daily Twitter chat hour. #BizHour or #NorthWestHour for example
✔️ Check new followers, if appropriate greet them and follow them back
WEEKLY

✔️Check Twitter insights to see how tweets are performing and act on what your insights tell you
✔️Look to see if any new connections from other social media platforms have a Twitter account and if they do follow them
✔️ Actively find and follow any relevant other businesses and industry influencers.
✔️Go through followers/ lists and unfollow anyone who is inactive/ inappropriate
✔️ On a Sunday/ Monday, plan and schedule the upcoming weeks content

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LINKEDIN

DAILY

✔️Share a status update with relevant business content
✔️ Check and respond to any messages, invitations, notifications and respond where appropriate
✔️Engage with and add your thoughts to relevant discussions and conversations in your groups and newsfeed
✔️ Send at least 5 new requests a day by looking for other members in your groups and the people you may know section. You can also look at who your competitors and industry influencers are connected with and, if appropriate, connect with those users too.
✔️Give people you know and have worked with recommendations and endorsements. Only do this if you are genuine and can personally vouch for the person

 

WEEKLY

✔️If you blog (if… of course you do as very business should be doing!) post your latest post in your LinkedIn groups and on LinkedIn Pulse
✔️Look to see if any new connections from other social media platforms have a LinkedIn profile and if they do send them a connection request
✔️ Actively look for and relevant groups you can join and businesses and influencers you can follow
✔️ On a Sunday/ Monday, plan and schedule the upcoming weeks content

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PINTEREST

DAILY

✔️Check and respond to any messages, comments on pins, follows and any other interactions
✔️Go through Pinterest home page and pin any relevant images to boards and where appropriate comment on and interact with pins. Aim to comment on at least 5+ pins in the ‘popular’ section
✔️ Using the search bar, type in keywords and relevant words associated with your boards to find more images. Aim to pin at least 3 new pins to each of your boards and at least 2 repins of influencer images
✔️Give people you know and have worked with recommendations and endorsements. Only do this if you are genuine and can personally vouch for the person
✔️Follow at least 5 new relevant pinners a day
WEEKLY

✔️Think of any ideas for new boards you can create. Aim for 1+ new board a week and once you have created it remember to promote it across your social media platforms. This can be a simple as ‘Check out my latest board on #Pinterest: [Insert board name] (remember to put a hashtag on the keyword of your board name when sharing on Twitter)
✔️Look to see if any new connections from other social media platforms have a Pinterest account and if they do follow them
✔️ Collate photos/ testimonials/ marketing collateral/ client portfolio pieces that you can pin as original content on your boards
✔️ Go through boards and make sure everything is organised and optimised

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BLOGGING

✔️Post 1 or 2 blog posts weekly with relevant keywords and share them across your other social media platforms. (Tweet it, put a snippet in your newsletter with a link to the main article, add it to ‘my blog posts’ board on Pinterest etc)
✔️Look through blog posts that others have posted (ones you follow, blogs of industry influencers and other blogs you have come across) and if relevant respond by adding your thoughts and/ or sharing it
✔️ Look to see if any connections/ followers from other social media platforms have a blog and if they do blog, subscribe to it. Aim to follow at least 5 a week
✔️Everyday during the week gather information and sources for the following weeks blog post(s)
✔️Respond to any interactions and comments from others on your blog posts
✔️During the week check your insights to see how your post(s) are performing and use the information gathered to help guide your following weeks post(s)

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GENERAL BUSINESS DAILY CHECKLIST

✔️Follow up with an email to any clients/ prospects you have met in the week and follow them on their social media platforms

✔️Monitor the competition- what are they saying? What platforms are they on?

✔️ Look for business prospects/ relevant job postings that are seeking for your product/ service and follow and/or message and email them to start dialogue

✔️Sign up for any local events/ tweet-ups that crop up during the week

✔️Actively look for useful blogs to sign up to and follow – sharing any useful articles that you come across with your social media audience

✔️Go through business directories/ local groups and interact with local businesses

✔️ Continually look for new ways/ technologies/ apps to help you advertise

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Do you use a daily checklist for your business? Is there anything you would add to this list? Let me know your thoughts! 

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