In order to keep your social media platforms fresh, relevant and effective there are several monthly maintenance jobs you need to complete. By regularly monitoring your pages and making it a habit to assess your settings, competitors and other important aspects, you ensure that your social media marketing is highly effective helping you to maximise your ROI.
For a Daily Task Checklist you can use on your Social Media platforms, take a look at one of my previous blog posts here: The Essential Social Media Management Task Checklist for Facebook, Linkedin, Twitter, Pinterest and Blogging
Update Your Bios and Descriptions: Are your descriptions on your platforms relevant and up to date? Ensure you regularly update your bios with and new key information, links, messages or any other important information such as a new email address or website link.
Update Your Logos, Cover Images, Banners and Backgrounds: Are you logos and other visual identity covers up to date and relevant? By updating your social media logo and cover images to represent the current trends, seasons and any other important info like offers, sales and promotions, you keep your pages feeling fresh for your fans and followers.
Organise your Followings: If you follow a lot of blogs or have a large Twitter following it is worthwhile getting organised regularly with up to date lists that contain the content and people that you want to be able to find easily. On Twitter itself you can create lists based on interests or organise the updates from important users and influencers, if you already utilise this feature then ensure it is kept up to date and organised. If you don’t use Twitter lists then it’s worthwhile that you start.
On a similar note, if you are following a lot of other blogs and are subscribed to many newsletters it is worthwhile taking a monthly look at those too. Ask yourself if you still want/need to follow or be subscribed to a certain blog or newsletter and similarly whether there are any new blogs or newsletters that you have found during the month that you should be following.
Assess your Competitors Pages: Regularly examining what your competitors are doing on their social media platforms can reveal a lot of useful information to help you inform your own strategy. Explore keys are such as which social media platforms they are using, How engaged their fans are, what types of content they share , which types of content draw the most engagement, are they doing anything new? And are they using any social media platforms that you aren’t?
Review Page Permissions and Privacy Settings: It is important for security purposes that you review who has access to your social media pages, both people and third party applications and update these permissions accordingly. Ideally if a person who knows your passwords has since left your business you should change all of your passwords immediately. As a general rule of thumb however you should look to update your passwords on a quarterly or every few months basis.
Explore New Options and Keep up With Trends and Developments: Every month you should look at any emerging trends and developments in your industry and social media platforms that you need to be aware of and that you can utilise. Regularly check to see if you’re missing out on any new network features that could benefit you by checking the official websites and blogs of your social media platforms. You should also be up to date on industry trends, developments and any new emerging social media platforms by regularly reading articles and following industry influencers.
Revisit and Assess Goals: Key to your success is meeting your social media goals and objectives so ensure you regularly take a look at your analytics across your social media platforms to ensure you are meeting all aspects of them. As time progresses you may find your strategy and goals need to change or adapt therefore it is important to regularly assess your goals and ensure they are still the ones you want to aim for.