Starting a business and making it work takes you on a difficult but rewarding roller coaster ride full of ups and downs. During the ‘ups’ when business is booming it can feel like there aren’t enough hours in the day with a busy schedule and feeling like there’s a million things on your mind becoming the norm. For many businesses however facing the ‘downs’ can hit you hard especially if you not prepared for or expecting it. Whether it’s a slow intake of new customers, a flurry of bad news and let downs or your sales have come to a grinding halt, when you suddenly realize your businesses is in the midst of a slow period it is crucial that you don’t panic and become disheartened or worried. Rather, take it as a learning curve for you to build your character and your business by capitalizing on those slow times and use the extra time you now suddenly have to help boost your business for the better.
Touch Base with Old Clients
Whether it’s an email, a card or a meeting in person, taking the time to touch base with people you have dealt with in the past can be very rewarding. A simple email giving them some tips/advice/articles you think may be useful to them or even a greetings card thanking them for something they did, by getting in touch you show that you genuinely care about the relationship you had. This in the clients mind could make them remember how much they liked you, which could encourage them to hire you for something new or recommend you to others.
Write or Update your Business Plan
If you already have a business plan, then take the time to go through and do an audit. Go through, assess and update important areas such as whether your business goals are still the same? Has your market changed in some big way? And whether your circumstances have changed dramatically. If you didn’t create a business plan in the beginning (shame on you if you didn’t! 🙂 ) then take the time you now have to do one. They needn’t be a daunting document and there are many useful templates out there to help you and make it straight forward (here are some great ones from bplans.co.uk: http://www.bplans.co.uk/sample_business_plans.cfm)
Take an Online Class or Join a Peer Group to Learn Something new to Expand Your Knowledge/Skill set
Whether it’s joining an online class, seminar or signing up to a local peer group with fellow business owners, actively learning something new and gaining valuable life lessons and advice from others is a great way to boost your skillset and help you develop valuable knowledge and contacts that you can apply to your future efforts to help boost your business. If you want to know more about utilizing social media then sign up to an industry influencer seminar, or if you want to learn a new business skill then sign up for a course online. You will be thankful you did when you find yourself busy again and utilizing the newly learnt skill!
Audit and Refresh Your Website
Your website should portray you in the best light by looking professional, having up to date information, well placed calls to action and good quality SEO friendly content amongst a whole host of other important factors. Your website ultimately needs to work as hard as you do in terms of attracting future clients so it’s vital that you take the time to do a website audit and overhaul your website if it’s not portraying your business in the way you want it to.
Create a Marketing Schedule for the Weeks, Months or Year Ahead
When you have completed a clear, visual and well thought out plan for your marketing and promotional schedule (either weekly, monthly or yearly) it brings a great sense of accomplishment knowing that the crucial task of marketing your business is organized, working together and not to mention, for the most part, has already been done in advance as you will have done the hard part of creating promotions, tying them in with holidays and having your weekly content ideas etc., planned, organized and in place. You will be thankful that you have done this and had the time spare to do it well as when times start to get busy again you will inevitably not find the time to do it as you find your marketing efforts slip further down the to do list.
Create New Business Cards
In the same way that your website reflects who you are, so too does your business cards. So now is a great time to assess your cards and determine whether they simply need new updated information (inclusion of a new social media platform you have joined, or a change of phone number for example) or whether it is time to order new ones so they portray you in the best light and fit in with your business image. I highly recommend MOO http://www.moo.co.uk.
Do Something Creative and Start an Exciting New Project
Have you ever wanting to write a short story or poem, get into painting or take that local cookery class you heard about? Whatever it is that gets you active, positive and gets those creative juices flowing, use the time you have available to you now to just do it! Not only is it great to do things you enjoy (as a starting a business can feel like it consumes your whole life) you may find the creative inspiration for something new in your business. Sometimes all it takes is a break from the everyday routine to give your mind and body a boost.
Create a Free Resource
Everyone loves a freebie, and creating a free resource that is valuable, informative and useful to your clients and target audience, is a great way to attract attention and boost engagement. Whether it’s a how to guide, a useful template or something else relevant to you, ensure you utilize it and maximize its investment by making people sign up to receive it or visit your website to download it. That way you not only help portray yourself as a valuable source of industry knowledge, but you also can help generate attention to your business.
Read a Book to Boost your Knowledge/Skill set
Whether it’s a book on business from an influential millionaire successful business owner or a straightforward book on how to utilize a particular social media channel, reading a book and empowering yourself with new knowledge is a great way to get inspired and learn a new skill or even mindset that can help you get positive and boost your business.
Host a Giveaway to Grab Attention
Hosting a giveaway is a surefire way to generate engagement and interest in your business. Whether it’s a free product, a free consultation or a gift voucher, make sure the prize is interesting, relevant and promoted well.
Organize Your Computer
Unless you have OCD like me, your folders aren’t going to super organized with a place and a folder for each and every item. The likelihood is that during your super busy times you have let things slip a bit on your desktop with documents here, there and everywhere with a distinct lack of organized structure. By completely refreshing and organizing your computer, including everything from having clear, logical and organized folders for your all documents, to only having relevant website bookmarks and removing all installed software that you no longer want or use, you will magically clear your computer and your mind allowing you to feel fresh, clear and focused.
Whether it’s a template showing you how to construct a powerful blog post, a written account of the workflow in the event of a new project/client, a reply email that you can personalize whenever a potential client emails you or a general report template, by creating templates that you can easily use and reference, you take the hassle out of these everyday tasks which frees up time for you to focus on other things for your business. Something you will be very thankful for when you become very busy again!
Check Your Google (and Social Media Platform) Analytics
Take the time to thoroughly assess your analytics for your website and social media platforms as you will learn a wealth of important information that can affect and dictate your marketing and general business strategy. Analytics are there to help you make your marketing more effective so make sure you thoroughly analyze your analytics and respond and adapt accordingly to what the information is showing you to ensure your website and platforms are effective as they can be moving forward.
Do a Social Media Audit
By conducting a thorough audit of your social media platforms you ensure they remain fresh, relevant and highly effective, helping maximize your ROI. From making sure your bios and descriptions are up to date, updating your logos, cover images, banners and backgrounds, to assessing what your competitors are doing on their pages and even revisiting and assessing your goals and objectives for each platforms, use your time to have a good look at your profiles to make sure they are reflective of the image you want to portray and are as effective as they can be.
Create Something Useful That You Can Sell
Similarly with creating a resource to give away for free, you can just as easily create one to sell. Whether it’s an eBook, a seminar or even a PowerPoint presentation, ensure you target your audience and fill your resource with valuable, informative and useful content and promote it well so that they can buy and benefit from it. Not only is this great in terms of helping develop yourself as an informed authority in your area, but it is also a great way to earn extra income which can be much needed when business is slow.
Research, Research, Research!
Thorough research is the foundation of a successful business. Whilst you may have undertaken some research in the very beginning of setting up your business, times changes and things develop and move forward so is it vital you stay updated to ensure you are maximizing your business and making sure you are staying competitive and effective. There are several key areas in which you need to be up to date on from what is happening in your industry, factors about your target audience, what your competitors are up to, the latest updates and techniques of the social media platforms you are on and any new upcoming news, trends and developments that could benefit your business.
Clean up your Emails
From client emails, new enquiries, to the newsletters you are subscribed to, amongst a whole host of other items, your email inbox can quickly get out of control especially during hectic workdays. A quiet period however is the perfect time to go through and organize your mailbox, from creating organized and specific folders for important documents, certain jobs/clients etc. to unsubscribing from newsletters/mailing lists that you no longer want to read or be a part of, clearing up your mailbox is a great way to refresh your mind and refocus. Not to mention you will feel a great relief in making sure everything in your mailbox is as organized as you can make it so you no longer have to trail through countless emails to find what you need.
Create an Email Campaign
Email campaigns, if done right, are a great way to boost attention. You will have no doubt worked hard to accumulate contacts and developed your email list so utilize and delight your contacts with a valuable and interesting email. For added affect you can use the free resource or giveaway I suggested earlier as bait.
Volunteering is not only a great way to help the charity or business you have chosen but keeping your mind working, busy and active is good for you too. You could have a change of scenery and volunteer in a completely different industry and line of work or if you want to volunteer your own services for free, consider giving your profile and business a bit of a boost by hosting a giveaway with your voluntary service as the prize.
Organize Your Home Life and Do That To Do List!
We all have the ever growing to-do list in our private lives. From painting the garage door, to redecorating the office and general DIY, all of these need to do tasks are always somewhere in the back of your mind. Therefore in the quiet period of your business, why not get them done? Whilst you may feel that painting the bedroom is not relevant and helping you get your business on track, you need to see the bigger picture to see the benefits. As not only is painting or whatever task you do allowing your mind to focus on something else other than the problems with your business, but by getting the job done and working through your to do list you clear them from your mind allowing you freely focus and dedicate time to other tasks.
What do you think? Do you have any tips or lessons you’d like to share?