Getting your point across effectively in 140 characters can seem like a daunting task to many businesses new to Twitter. The freedom of being able to communicate with your audience through lengthier posts that Facebook and others allows you is no longer applicable here, but it is for this very reason that the limit Twitter imposes on you should be seen as an opportunity to embrace. With a very large or limitless word/ character count often comes the tendency to ramble on and not get your point across in a clear and cohesive manner. Twitter on the other hand forces you to do just that… making you get your point across clearly and effectively ensuring that you grab a readers attention with clear, short and snappy updates. With the right approach and a few basic tips you can easily learn how to do this and eventually writing effective tweets will become second nature to you.
START WITH A RELEVANT FOLLOWING
The key to a successful presence and indeed tweet begins with you having built up a relevant and engaged following that wants to engage with you. If you only followed others in the hope of gaining an easy follow back or bought followers then you are wasting your time as both of these types of followers are useless for your business as they will not engage with you and are likely to never become customers. Instead, look to build a relevant following by searching industry hashtags and follow those users that appear, include a follow me on Twitter link on your website and blog, tell your existing business contacts and customers you are on Twitter and utilise your other social networks to bring audiences over from your other networks.
ESTABLISH YOUR OBJECTIVE FOR THE TWEET
Every tweet you share needs to have a purpose. Whether you want to create interest in your latest blog post, promote a new product or service or generate engagement through a Q&A, knowing your objective will dictate and affect every aspect of what you include in your tweet from the links you’ll include, where they go, the tone of the tweet, the CTA you include, right through to how you will measure the success of your tweet.
CREATE A HEADLINE THAT GRABS ATTENTION
At any given time there could be hundreds of tweets in your target audience’s Twitter feed and to ensure you stand out people need to be given a good reason to click on your link which is why creating a well-written, clear and attention grabbing headline is vital.
KEEP THE TWEET THE OPTIMAL LENGTH
The limit for characters within your tweets is 140; however you do not have to use them all. Rather it is suggested that the optimal length for a Tweet is around 70-100 characters as this makes your tweet short enough to digest within a few seconds and is the right length for anyone who wants to retweet and add on a couple words for their own comment.
INCLUDE SOME FORM OF MEDIA
To make your tweets attract more attention it is recommended that you include some form of media content such as a photo or video as this makes the tweet more interesting and appealing. So make sure to tweet and share insightful, informative and valuable content that your readers will want to click on and looks visually appealing also.
PAY ATTENTION TO SPELLING AND BASIC GRAMMAR
You represent your brand with every tweet you post so don’t leave your audience with a negative and unprofessional opinion of your business by not taking the time to proofread for spelling errors and not checking your general grammar. Ensure your tweet is clear, concise, the punctuation use is correct, you have correct spelling and you clearly spell out your words instead of using abbreviations to save characters as many followers may not be familiar with certain abbreviations.
INCLUDE A CLEAR CALL TO ACTION
Ensuring you include a clear call to action in every tweet you post ensure that each tweet will be purposeful for your business. Whether you want to direct the reader to a new blog post, a product page or to a newsletter sign-up page ensure you make it clear and concise to the reader what the next step is that you want them to take.
UTILISE RELEVANT TRENDS AND HASHTAGS
Hashtags are a great tool for connecting to a wider audience so ensure you utilise them within your tweets. For ideas you can relate them to the content you are posting to enhance the tweet or for content ideas you can do a search within your business community to see what is trending and if relevant, add your thoughts. It is important not to jump on and use any hashtag that is trending as many won’t be relevant for your business, rather the key is to be selective and only utilise those that are relevant and will enhance your business in some way.
USING LINKS? ENSURE THEY’VE BEEN SHORTENED
Using a link shortening tool such as bit.ly to shorten your url’s not only helps you easily gain more characters to use it also provides valuable insights into how the link is being shared which is essential for future content creation and link selection.
ACTIVELY LEARN FROM THE TWEETS OF OTHERS
Be active in looking through your feed and looking at the tweets that stand out for you as this can give you valuable tips that can help guide you in creating better tweets in the future. When you have found those tweets that stand out to you and made you click on them be sure to analyse why and look to what makes those tweets so good then apply that to your own tweets. By consistently looking at others and learning you will gain the necessary knowledge to know what makes a great tweet that your audience can’t resist which in turn will make you gain more followers, respect, authority and ultimately make your Twitter presence more successful.