In terms of building a successful Pinterest presence setting up your profile and pinning images is only the beginning. The next challenge is to promote your Pinterest page in order to gain maximum exposure and attract attention from a relevant audience. There are many key techniques you can employ to help get your content noticed and ensure you amplify your presence on Pinterest.
Engage With Other Pinners
One of the key elements of building a community on any social media network is engaging with your audience. On Pinterest following other users, especially influencers, is a great way to get your content noticed and spread across a much larger network of people. By following other users and engaging with their content, you increase the chances that they will follow you back, repin, like, and comment on your images, and give you greater exposure to their large followings. Once you start to build your network, don’t forget to be social and remember to continue interacting with and engaging your existing fans.
Promote Your Pinterest Profile
Anywhere your customers interact with your brand is an opportunity to encourage them to find you on Pinterest. Once you begin pinning, remember to promote your page across all your other social media platforms and that includes mentioning it on your e-newsletter, your email signature, business card, product packaging and anywhere else your customers will see it. Adding a Pinterest “Follow” and “Pin It” Button on your website is also a great way to drive traffic to your page and encourages your customers and readers to pin your products.
Create Interesting and Varied Boards that Inspire
A fundamental aspect of attracting attention on Pinterest involves creating and showcasing a range of boards that enhance your brand, engage your audience and host a range of varied content that inspires and interests your target audience. Your boards need to be a reflection of your business values and interests so be creative and remember that people can pick and choose which boards they follow, so not every board has to appeal to everyone. It is important that you also consider the overall look of the board taking care to give your boards names and descriptions ensuring they are keyword rich and clear. Choosing an eye-catching cover pin for each board is also important as you want to compel your audience to click on and see your board and you will also need to ensure that each board is filled with enough quality pins to make it feel substantial. If you have boards that are particularly popular then place them highly on your profile to promote them and gain more followers. You can also tailor your board layouts to coincide with seasons and events and promote them to gather attention.
Competitions on Pinterest can help drive a lot of attention to your profile. “Pin It to Win It” competitions are very popular with businesses and if done well can really boost sales and traffic. You can generate attention and engagement with competitions that get your fans involved by pinning images from your website onto their own boards, just make the competition interesting and relevant with a great prize to make sure you generate interest and get others talking about your brand
Pin Your Deals and Offers
Creating a board that plays host to your latest deals and offers is a great way to attract attention. If you want really utilise the community you can create an exclusive board for Pinterest members only and encourage them to share them with other users that will potentially get your offers seen by a wider audience.
Comment on Popular Pins
Take advantage of the popular pins section of Pinterest and use this opportunity to add your thoughts and comments on popular pins to generate conversation. Always leave a thoughtful and meaningful comment and this will encourage others to check out your profile and opens up the potential for new interactions with potential new customers.
Add a Pint It Button to Your Website
You can easily drive referral traffic from your website to Pinterest by utilising hover buttons that are effective calls to action. Install the hover Pin It button on images on your website and this will act as a visual reminder to your visitors that you have a Pinterest profile and it also makes it easy for users to pin images from your site onto their own boards.
Invite Others to a Group Board
A great way to collaborate with clients and prospects on Pinterest is to create a group board and invite others to pin onto the board. As the creator only you can moderate the board and remove inappropriate pinners and pins leaving a great canvas for others to contribute and add their pins and comments. This helps create a social and engaging group that will attract more attention to your profile.
Follow and Interact With Other Businesses
Connecting with other businesses on Pinterest is a great way to build your following and increase attention to you and your profile. Look to see if businesses you have dealt with in the past have profiles and also businesses that are similar to you in industry and location. If you follow other businesses on their other social networking sites such as their Twitter or blog then look to see if they are on Pinterest and connect with them also. By connecting with and interacting with other businesses you have the potential to be seen by their audiences which can open up the opportunity for potential new customers and visitors to your profile.
Refine Your Boards
Successful boards on Pinterest are often crafted by users who put great efforts in making their boards as niche as possible so that they stand a better chance of being found and subsequently followed by a target audience. Look to see if any boards that you have are labelled with a generic title that covers a broad area and actively look to refine it, seeing if you can split that broad board into several more refined ones. For example if you have a board called ‘Weddings’ that contains lots of different wedding related pins look to refine it and create several different boards such as ‘Wedding Dresses’ ‘Wedding Invites’ etc. By refining your boards you not only organise your page better, you always ensure they become more relevant to the people who are the most interested in those specific topics likely increasing your chances of getting more of the right followers.
Ensure that you actively pay attention to relevant trends and act when you can see an opportunity that you can utilise. Things that are popular at a certain time make for a great opportunity for attracting new followers so whether it’s a person or event that is trending and relates to your business jump on board and share a pin that fits in as you will stand a good chance of gaining some of the traffic and attention that comes with a trending topic.
Ensure you Tag Users
If you are following at least one of a user’s boards, you have the ability to tag them. By placing an @ symbol in front of the users name within a pin description or comment the pin will then feature their name and also link to their profile page. Tagging other users is a great opportunity to grab their attention and encourage engagement and interaction, both of which can go a long way in attracting new followers.